Generating Customer Insights Using the Digital Shadow of the Customer

Briele, Kristof Rene (Corresponding author); Lindemann, Marie; Kiesel, Raphael; Schmitt, Robert H.

1st ed. 2022.. - Cham : Springer International Publishing (2021, 2022)
Contribution to a book, Contribution to a conference proceedings (After Call)

In: Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems : Proceedings of the 8th Changeable, Agile, Reconfigurable and Virtual Production Conference (CARV2021) and the 10th World Mass Customization & Personalization Conference (MCPC2021), Aalborg, Denmark, October/November 2021 / edited by Ann-Louise Andersen, Rasmus Andersen, Thomas Ditlev Brunoe, Maria Stoettrup Schioenning Larsen, Kjeld Nielsen, Alessia Napoleone, Stefan Kjeldgaard
Page(s)/Article-Nr.: 322-329