Blueprint for a Priming Study to Identify Customer Needs in Social Media Reviews

Briele, Kristof Rene (Corresponding author); Krause, Alexander; Ellerich, Max; Schmitt, Robert H.

1st ed. 2020. - Cham : Springer (2020)
Contribution to a book, Contribution to a conference proceedings

In: Human systems engineering and design II : proceedings of the 2nd International Conference on Human Systems Engineering and Design (IHSED2019): Future Trends and Applications, September 16-18, 2019, Universität der Bundeswehr München, Munich, Germany / Tareq Ahram, Waldemar Karwowski, Stefan Pickl, Redha Taiar, editors
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