Managing Customized and Profitable Product Portfolios Using Advanced Analytics

Cham/ Swiss / Springer International Publishing (2017) [Contribution to a book, Contribution to a conference proceedings]

Customization 4.0 : Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017 / edited by Stephan Hankammer, Kjeld Nielsen, Frank T. Piller, Günther Schuh, Ning Wang
Page(s): 203-216



Schuh, Günther
Riesener, Michael
Jank, Merle-Hendrikje