Managing Customized and Profitable Product Portfolios Using Advanced Analytics

Schuh, Günther; Riesener, Michael; Jank, Merle-Hendrikje (Corresponding author)

Cham/ Swiss : Springer International Publishing (2017)
Contribution to a book, Contribution to a conference proceedings

In: Customization 4.0 : Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017 / edited by Stephan Hankammer, Kjeld Nielsen, Frank T. Piller, Günther Schuh, Ning Wang
Page(s)/Article-Nr.: 203-216