Product and Portfolio Management


Duration: July 2017 to June 2018


The consortium benchmark "Product and Portfolio Management" aimed to develop tried and tested recipes for success in product and portfolio management in the B2B area. Corresponding approaches were presented and analysed in five company visits.

Subject Areas

  • Organizational Anchoring
  • Market Intelligence
  • New Product Development
  • Lifecycle Management
  • IT tools

Successful Practice Companies