Project example - Analysis of market potential for application of barrel-tools in the tool and die industry
The target of this project was the analysis of market potential for application of barrel-tools in the tool and die industry.
For this purpose the following steps were performed:
- Structuring of the analysis alongside the market forces of barrel-tools in the tool and die industry
- Design and mailing of a questionnaire to tool shops for systematic identification of potentials in the sales market
- Interview of tool experts for detailing and validating the results of the analysis
- Design and mailing of a questionnaire to CAM-producers for systematic identification of potentials concerning the procurement market
- Detailed evaluation of the questionnaire results and interviews as basis for a decision concerning a market launch of barrel-tools
The results of this project were at the one handdetailed overview over the market potential of barrel-tools and on the other hand a basis for decision concerning a wide market launch of barrel-tools.