References
Fraisa

 

Project example - Analysis of market potential for application of barrel-tools in the tool and die industry




The target of this project was the analysis of market potential for application of barrel-tools in the tool and die industry.

For this purpose the following steps were performed:

  • Structuring of the analysis alongside the market forces of barrel-tools in the tool and die industry
  • Design and mailing of a questionnaire to tool shops for systematic identification of potentials in the sales market
  • Interview of tool experts for detailing and validating the results of the analysis
  • Design and mailing of a questionnaire to CAM-producers for systematic identification of potentials concerning the procurement market
  • Detailed evaluation of the questionnaire results and interviews as basis for a decision concerning a market launch of barrel-tools

The results of this project were at the one hand detailed overview over the market potential of barrel-tools and on the other hand a basis for decision concerning a wide market launch of barrel-tools.

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