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Quality management techniques to guarantee customer-optimal products
WZL     RWTH Aachen    
  © WZL • RWTH Aachen • 22 March 2013 • ContactDirectionsImprintDisclaimer

Quality management techniques to guarantee customer-optimal products

Your Challenge:
Many companies, especially those with a very innovative background, are permanently forced to place new products on the market to ensure high customer satisfaction and market shares. Every market entry of a new product implies a great uncertainty, not only in reference on eventual liability risks but also on customer acceptance and application.

The disparity between application scenarios assumed during product development and scenarios prevailed in practise appears to be critical. These changes in terms of use are hardly predictable by the producer and not influenceable. However they have great influence on customer satisfaction and loyalty.

Our Solution:
To guarantee a high customer satisfaction for new products, we developed a new procedure to attend the market entry of new products and to receive early customer feedback. This procedure systematically combines the data sources of companies from the early testing results to the warranty cases with active components (e.g. data from a customer surveys). This approach ensures an early detection and reaction on market changes and precise counteract on market problems.
Do you have questions concerning this project?

Your contact:

Dipl.-Ing. Dipl.-Wirt. Ing. Björn Falk
e-Mail: B.Falk@wzl.rwth-aachen.de
Tel.: +49 241 80-27667, Fax: +49 241 80-22193